Elevator Pitch

Creating an Elevator Pitch

Introducing yourself well sets the stage for a professional conversation especially when meeting a prospective employer. An elevator pitch is a useful tool to use to make introductions simple and ensuring that you communicate effectively.

What is an elevator pitch?

An elevator pitch is a quick summary of yourself. It is called an elevator pitch as takes to ride an elevator/lift from bottom to top of a building (roughly 30 seconds or 75 words). Elevator pitches can sometimes be specific to an idea or a product but having a pitch to sell yourself as a professional is very useful also.

Why are they important?

An elevator pitch is a useful tool to have ready throughout the interview process as it is typically a great icebreaker to start a conversation or to introduced yourself to a prospective employer. Your elevator pitch can also be a helpful during your interview in answer to the popular question “tell me about yourself” or it can also be helpful in creating a good cover letter.

Another benefit of elevator pitch is that it prepares you to introduce yourself when any opportunities present themselves in everyday life. In a queue at the supermarket, at a party or networking event, the pitch can quickly help people understand why they should connect with you or consider you when the opportunity arises.

An advantage of using an elevator pitch when speaking about your career or aspirations is that you can take the lead, you are able to assertively explain what you have to offer.

How to write your elevator pitch

Your elevator pitch should answer the following questions: Who are you? What do you do? What you want?

Introduce yourself

Start off with an introduction. Give your full name, smile, and a greeting for example, “It’s nice to meet you.”

Summarise what you do

Give a brief summary of your background, include relevant information like your education, work experience and any key skills or strengths. Consider the most important highlights on your CV. Get it down to just a few points, organize them in a way that makes sense in your story.

Explain what you want

This will depend on what you’re using the elevator pitch for. This could be consideration for a job opportunity, internship, or to get contact information. It is a good opportunity to explain the value you’ll bring to the organisation and why you’re a good fit for a job. Focus on what you have to offer during this part of the of the pith.

Finish up with a ‘call to action’

End your elevator pitch by asking for what you want to happen next.

Asking for what you want can be intimidating, but it is important you give the conversation an action item instead of letting it end abruptly.

If they agree to your request, be sure to thank them for their time and get their contact information. End the conversation with a concise and action-oriented farewell, such as, “Thank you for your time, I’ll send you a follow-up email later.”

If they don’t agree to your request, gracefully end the conversation with a polite, “I understand, thank you for your time! If you don’t mind, I’ll send you a follow-up email in case the are future opportunities.”

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